Choosing the right CRM (Customer Relationship Management) software can help your organization streamline business processes and thrive, as it’s a critical asset for brands to understand their customers and increase customer lifetime value (CLV).
However, the explosion in the CRM technology of late has made the selection process a bit complicated and daunting. The fact is, not all CRM platforms are created equal. That’s why it’s important to thoroughly evaluate potential vendors to ensure success. Even though there are plenty of customer relationship management systems, only 18% of those platforms have a four or five-star rating.
The good news: This guide will help you understand what makes a CRM vendor reliable and what to look for in a CRM platform.
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