Why so many companies struggle to get customer centricity right.
Why do so many companies struggle to get customer centricity right? The volume, velocity, and variety of customer data that now exists overwhelms many organizations. Some companies don't have the systems and technology to segment and profile customers. Others lack the processes and operational capabilities to target them with personalized communications and experiences. But the most common, and perhaps the greatest, barrier to customer centricity is the lack of a customer-centric organizational culture.
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