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Why Retail Brands Can't Afford Bad Customer Service
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"Why Retail Brands Can't Afford Bad Customer Service"
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Learn why brands can’t afford to skimp on service, and the importance of providing real-time, personalized, omnichannel experiences.

Retailers have always been at the forefront of customer service. As companies move towards direct to consumer models to keep up with developing technologies, customer interactions now occur across a multitude of channels and the demand for positive, helpful experiences only increases.

With 78% of consumers saying that they would be less likely to shop with a retailer again if they experience bad customer service, it is important for brands to understand the full context of their consumers’ needs. This report explores the findings from a recent survey on what customers expect from retail customer service, and the impact of bad support. 


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