Learn how the CIO will determine if a company is an experience business.
Digital transformation has affected most departments in most organizations. And while a great deal of focus and news has been targeted at the marketing department, IT has played a huge role in making it happen.
For digital transformation to work, it’s important for IT to become partners with both marketing and digital teams. If all sides aren’t working together toward the goal of making experiences the top priority, systems can splinter and cause disruptions in the plan. In order to deliver the right experience to a customer at the right moment, all data systems need to be integrated — from customer profiles and web transactions to enterprise data.
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