Improving the customer experience by guiding shoppers to their purchases
Wish, the “Shopping Mall in Your Pocket,” built one of the most popular ecommerce platforms with more than 15 million daily active users within 18 months.
One of their major findings was that the mobile shopping experience mostly doesn’t rely on search but on browsing with an intent to buy.
This case study explains how an enterprise customer data platform technology can ingest massive amounts of data, predict customer needs with machine learning A/B testing and help deliver the right experience.
Included in this case study:
Offered Free by: Treasure Data
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