Customer data platforms (CDPs) will play a critical role in bridging the gaps among data sources and types, while providing information in contexts that are meaningful to the different workforce disciplines that must share information to collaborate effectively.
As organizations look for ways to deliver data-driven customer experiences, many executives have focused on building out their data infrastructure to capture, store and share the explosion of structured, unstructured and telemetry data being generated today. Infrastructure alone, however, will not be enough to develop and implement effective customer engagement strategies, according to Jason Davis, co-founder and CEO of New York-based Simon Data, in a thought leadership interview with BizTechReports.
Offered Free by: BizTechReports
See All Resources from: BizTechReports
This download should complete shortly. If the resource doesn't automatically download, please, click here.