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An excerpt of the Gartner Big Book of Buyer Behavior: Three Buyer Behavior Myths Debunked
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"An excerpt of the Gartner Big Book of Buyer Behavior: Three Buyer Behavior Myths Debunked"
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Technology and service providers are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more.

But the technology industry is placing bets and investments based on a set of flawed assumptions that risk driving up costs with inconsistent results. 

Gartner’s Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences.  

Discover the three common myths of technology buyer behavior, and learn how to adapt your product and marketing strategy to better target your customers.

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