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2018 Magic Quadrant for Ad Tech
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"2018 Magic Quadrant for Ad Tech"

Learn how Adobe was positioned in the Magic Quadrant for Ad Tech report.

Gartner defines the ad tech market as technology for managing advertisements across channels, including search, display, video, mobile and social, with functions for targeting, campaign design, bid-management, analysis, optimization and automation of digital advertising.

To qualify for consideration, advertising technology platforms were assessed based on ability to execute and completeness of vision.

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